Under the banner of "No Doll" #NobodysDoll, the stars who attend the Berlin International Film Festival are encouraged to leave high heels and narrow dresses for comfortable clothing to emphasize the importance of equal rights on the red carpet.
German actress Anna Brugman launched the label on Twitter and said she wanted to challenge the "patriarchal view" of women at film events and awards ceremonies, in an interview with The Guardian on Thursday.
Brugman explained that her campaign was a direct response to the controversy caused by the #MeToo (I) campaign, which focused on sexual assault and harassment of women, especially in the entertainment industry.
In the same vein, the stars at the Berlin International Film Festival reported that the #MeToo movement has made them rethink their own behavior, including star Bob Palaban, who said he had begun to think more about his behavior in several situations.
Representative Brian Cranston predicted that the movement would push people to show more respectful behavior. "I am very optimistic and happy that when it is revealed that someone has violated the sanctity of others or has actually come out disgusting, it falls because that kind of anti-Semitism must be stopped."
The star of Jurassic Park, Jeff Goldblum, said he was trying to make sure that "all my meetings and relationships are based on maximum respect."
Organizers of the Berlin Film Festival rejected a call to extend a black carpet to the stars instead of the red carpet in support of the #MeToo movement against sexual harassment in the film industry, but organized a debate on harassment.
Most of the stars wore black at the opening ceremony, and festival director Dieter Kuchelk gave up his usual red scarf to show his support for the victims.
The Berlin Film Festival continues on February 25 and features about 400 films.